Hey, I'm Agostina •
Growth & CRO
12+ years driving growth in digital products • Adobe Target Business Practitioner Professional certified
Connecting business strategy with experimentation to drive measurable growth for global brands. Scaling what works across teams, products and markets.
Native Spanish, fluent English (C2) • Based in Madrid, Spain 🇪🇸
Skills & Expertise
Measurable digital growth across industries including:
CRO Leadership & Governance
Leading the CRO practice and designing the frameworks, measurement standards and operating models that scale across teams, clients and markets.
Experimentation Strategy
Roadmaps, hypothesis prioritisation and A/B and personalisation programmes, with results reported to senior stakeholders.
Behavioural Insights & Analytics
Behavioural science applied to Adobe Analytics and GA4 data to uncover friction, cognitive load and decision barriers across the user journey, and to measure the impact of each test.
AI-Powered Growth
Custom AI agents that automate the testing workflow, from high-volume hypothesis generation to behavioural pattern analysis and decision support.
& Analytics
CRO Methodology
Governance, measurement standards and documentation to scale the loop across teams and markets.
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Phase 01
Research & Insights
Deep-dive into quantitative analytics and qualitative behavioural patterns to uncover friction points across the user journey.
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Phase 02
Ideation & Strategy
Formulating data-backed hypotheses and prioritising growth levers using frameworks to ensure maximum ROI and resource efficiency.
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Phase 03
Experimentation
Designing functional variations and deploying rigorous A/B tests or personalisation campaigns with strict QA protocols.
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Phase 04
Analysis & Iteration
Evaluating statistical significance, extracting actionable insights, and feeding learnings back into the continuous growth loop.
Thanks for dropping by!
Interested in discussing experimentation, CRO or digital growth?