Hey, I'm Agostina •
Growth & CRO Strategist
12+ years driving digital growth across ecommerce and digital products.
Helping digital businesses grow through experimentation, personalisation, behavioural insights and data-driven optimisation. Leveraging AI-assisted experimentation workflows to accelerate insights and uncover growth opportunities.
Fluent in Spanish & English • Based in Madrid, Spain 🇪🇸
Skills & Expertise
Combining experimentation, behavioural insights and analytics to drive measurable digital growth across industries including:
Experimentation & CRO Strategy
Designing experimentation roadmaps, prioritising hypotheses and validating growth opportunities through A/B testing and personalisation strategies.
Behavioural Insights
Identifying friction, cognitive load and behavioural barriers across digital journeys to improve user decision-making and enable more effective personalisation and conversion.
Digital Analytics & Growth Insights
Using tools such as Adobe Analytics and GA4 to uncover behavioural patterns, measure experimentation impact and guide optimisation decisions.
AI-Powered Growth
Using custom AI agents to accelerate experimentation workflows, generate hypothesis ideas, analyse behavioural patterns and support data-driven optimisation decisions.
AI-Agentic Workflow
A specialised AI squad engineered to orchestrate the experimentation lifecycle and accelerate strategic time-to-insight.
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Role: Strategy & Prioritisation
Hypothesis Builder
Synthesises behavioural friction into high-conviction hypotheses. It prioritises growth levers based on industry benchmarks and projected business impact.
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Role: Functional Design & Logic
UX Designer
Converts hypotheses into detailed functional specifications. Ensures logical consistency and cross-device optimisation for seamless engineering handovers.
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Role: Impact & Insights
Data Analyst
Automates statistical significance and impact modelling. Delivers data-driven recommendations to eliminate intuition from the iteration process.
Thanks for dropping by!
Interested in discussing experimentation, CRO or digital growth?