Hey, I'm Agostina •
Growth & CRO Strategist
12+ years driving digital growth across ecommerce and digital products.
Helping digital businesses scale through experimentation, personalisation, behavioural insights and data-driven optimisation. Integrating AI-agentic systems to unlock deeper patterns and hidden growth opportunities.
Fluent in Spanish & English • Based in Madrid, Spain 🇪🇸
Skills & Expertise
Combining experimentation, behavioural insights and analytics to drive measurable digital growth across industries including:
Experimentation & CRO Strategy
Designing experimentation roadmaps, prioritising hypotheses and validating growth opportunities through A/B testing and personalisation strategies.
Behavioural Insights
Identifying friction, cognitive load and behavioural barriers across digital journeys to improve user decision-making and enable more effective personalisation and conversion.
Digital Analytics & Growth Insights
Using tools such as Adobe Analytics and GA4 to uncover behavioural patterns, measure experimentation impact and guide optimisation decisions.
AI-Powered Growth
Architecting custom AI agents to automate experimentation workflows, from high-volume hypothesis generation to deep behavioural pattern analysis and data-driven decision support.
AI-Agentic Architecture
Custom-engineered AI agents designed to orchestrate the experimentation lifecycle and accelerate strategic time-to-insight.
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Role: Synthesis & Prioritisation
Strategic Hypothesis Engine
Scans behavioural friction points to generate high-conviction hypotheses. It cross-references industry benchmarks to prioritise levers with the highest projected ROI.
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Role: Functional Blueprinting
UX Logic Architect
Translates complex hypotheses into precise functional specifications. It audits cross-device consistency to ensure zero-friction engineering handovers.
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Role: Impact Modelling
Statistical Intelligence
Performs real-time statistical modelling and impact forecasting. It eliminates cognitive bias by delivering purely data-backed iteration paths.
Thanks for dropping by!
Interested in discussing experimentation, CRO or digital growth?