Hey, I'm Agostina •
Growth & CRO Strategist
12+ years driving digital growth across ecommerce and digital products.
Helping digital businesses scale through experimentation, personalisation, behavioural insights and data-driven optimisation. Integrating AI-agentic systems to unlock deeper patterns and hidden growth opportunities.
Fluent in Spanish & English • Based in Madrid, Spain 🇪🇸
Skills & Expertise
Combining experimentation, behavioural insights and analytics to drive measurable digital growth across industries including:
Experimentation & CRO Strategy
Designing experimentation roadmaps, prioritising hypotheses and validating growth opportunities through A/B testing and personalisation strategies.
Behavioural Insights
Identifying friction, cognitive load and behavioural barriers across digital journeys to improve user decision-making and enable more effective personalisation and conversion.
Digital Analytics & Growth Insights
Using tools such as Adobe Analytics and GA4 to uncover behavioural patterns, measure experimentation impact and guide optimisation decisions.
AI-Powered Growth
Architecting custom AI agents to automate experimentation workflows, from high-volume hypothesis generation to deep behavioural pattern analysis and data-driven decision support.
CRO Methodology
A rigorous, data-driven experimentation loop designed to uncover friction, validate hypotheses, and drive sustainable digital growth.
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Phase 01
Research & Insights
Deep-dive into quantitative analytics and qualitative behavioural patterns to uncover friction points across the user journey.
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Phase 02
Ideation & Strategy
Formulating data-backed hypotheses and prioritising growth levers using frameworks to ensure maximum ROI and resource efficiency.
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Phase 03
Experimentation
Designing functional variations and deploying rigorous A/B tests or personalisation campaigns with strict QA protocols.
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Phase 04
Analysis & Iteration
Evaluating statistical significance, extracting actionable insights, and feeding learnings back into the continuous growth loop.
Thanks for dropping by!
Interested in discussing experimentation, CRO or digital growth?