Launched an AI-powered tool on Avon UK for personalised skincare recommendations. AI-driven suggestions enhance the user experience and increase engagement and conversions.
01
Challenge
Users struggled to identify the most suitable skincare products for their individual needs, resulting in abandoned carts and low conversion rates.
02
Hypothesis
Implementing an AI-powered skin diagnostic tool will provide users with personalized product recommendations, leading to higher engagement and increased conversions.
03
Implementation
Integrated a skin diagnostic tool that assesses user skin type and concerns via a questionnaire, then recommends appropriate products. A/B tested the tool’s integration into the user journey for optimal performance.
04
Outcome
Higher conversion rates and increased customer satisfaction as users found more relevant skincare products, improving their shopping experience.
