Use Cases
Selected examples of experimentation and personalisation initiatives I led across digital products.
-
Energy
Weather-based Personalisation
Dynamic landing content adapted to real-time weather conditions
→ Read Initiative -
Energy
Behaviour-based Personalisation
Landing content adapted to users’ product interests
→ Read Initiative -
Hospitality & Travel
Checkout Price Breakdown A/B Test
Improving transparency in the booking checkout
→ Read Initiative -
Hospitality & Travel
Login Modal Behavioural A/B Test
Behavioural copy testing to increase login interactions
→ Read Initiative -
Beauty & Cosmetics
Virtual Makeup Try-On Tool
Virtual product testing to increase purchase confidence
→ Read Initiative -
Beauty & Cosmetics
AI-Powered Skincare Diagnostic Tool
AI-driven product recommendations based on skin needs
→ Read Initiative -
Beauty & Cosmetics
Guest Checkout Implementation
Removing account creation friction in checkout
→ Read Initiative -
Beauty & Cosmetics
Delivery Countdown Timer A/B Test
Using urgency to accelerate purchase decisions
→ Read Initiative