Portfolio
Explore a collection of personal CRO initiatives
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UX/UI Design
Optimised Product Detail Pages
Optimised product detail pages by testing layout elements to maximise conversion potential and enhance usability
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Personalisation
Related Products in Cart Drawer
Recommended related products in the cart drawer to increase average order value and encourage cross-sells
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New Features
Virtual Makeup Try-On Tool
Introduced a virtual makeup try-on tool to enhance confidence and encourage purchases
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UX/UI Design
Intuitive Filters on Product Listing Pages
Redesigned filters on product listing pages to improve product discovery and enhance user navigation
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Conversion Funnel
Encouraging Checkout via Cart Drawer
Implemented a cart drawer that opens when a product is added, guiding users towards completing their purchase
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Content
Product Content Optimisation
Enhanced product descriptions, optimised images, and incorporated user reviews to boost trust and conversions
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Personalisation
Personalised Landing Pages
Tailored landing pages to create personalised shopping experiences and boost user engagement
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UX/UI Design
Search Bar Suggestions and First Matches
Integrated search bar suggestions and displayed first-matching products to enhance product discovery and navigation
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Content
Simplified Navigation Menu
Restructured the navigation menu and categories to align with user behaviour and SEO insights
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Content
Website Performance Optimisation
Improved site load speed by removing unnecessary scripts, optimising images, and enhancing overall performance
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A/B Testing
Top Promotions on Homepage
Tested homepage promotion layouts to drive engagement and improve visibility of top offers
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Personalisation
Personalised Homepage Recommendations
Personalised the homepage with product recommendations based on user browsing history and preferences
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Conversion Funnel
Checkout Process Optimisation
Streamlined checkout process to reduce friction and increase conversion rates by simplifying the user journey
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UX/UI Design
Mobile-First Design Implementation
Implemented a mobile-first design to enhance user experience across all devices and screen sizes
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Conversion Funnel
Guest Checkout Implementation
Simplified the checkout process by introducing a guest checkout option to reduce cart abandonment
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A/B Testing
Delivery Countdown Timer for Urgency
Introduced a countdown timer to create urgency, encouraging quicker decision-making for delivery
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New Features
Cross-Sell Bundle Recommendations
Featured commonly bought items together to increase cross-selling opportunities and enhance the shopping experience
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New Features
AI-Powered Skincare Diagnostic Tool
Introduced an AI-powered skincare diagnostic tool to provide personalised product recommendations
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Content
Skincare Products by Skin Concern
Showcased skincare products tailored to user needs and preferences to increase relevance and engagement
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Personalisation
Tailored Product Recommendations on PLP
Tailored product recommendations on product listing pages to match users’ browsing interests
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A/B Testing
Limited-Time Promotions for Urgency
Created limited-time promotions to generate urgency and drive faster purchase decisions
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Content
Enhanced Product Discovery on PDP
Optimised content on product detail pages to improve product discovery and enhance navigation
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Conversion Funnel
One-Tap Google Pay Integration
Introduced a one-tap Google Pay button to simplify checkout and improve transaction speed
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Personalisation
Recently Viewed Products on Homepage
Showcased previously viewed items on the homepage to ease users’ return to products of interest
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A/B Testing
Real-Time Stock Indicators for Urgency
Added a real-time stock indicator to highlight demand and encourage timely purchases
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Personalisation
Personalised Abandoned Cart Emails
Sent targeted abandoned cart emails to re-engage customers and drive conversions
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New Features
Chatbot for Product Assistance
Deployed a chatbot to assist with FAQs and offer tailored product recommendations to users