Energy
Behaviour-based Personalisation
Adobe Target •Adobe Analytics
Personalised landing pages based on product interest detected from previous behaviour in the customer area.
01
Challenge
Returning users were shown generic landing pages unrelated to their previous product interactions.
02
Hypothesis
Aligning landing content with previously viewed products would increase engagement and product exploration.
03
Implementation
Implemented behavioural targeting rules to adapt landing page messaging and featured products based on previous user activity.
04
Outcome
Higher engagement with personalised content and increased product exploration.