Hospitality & Travel
Checkout Price Breakdown A/B Test
Adobe Target •GA4 •Quantum Metric
Tested alternative layouts for price breakdown in checkout to improve transparency and reduce friction during booking.
01
Challenge
Users hesitated during checkout due to unclear pricing structure and additional fees.
02
Hypothesis
A clearer visual hierarchy for taxes, fees and total price would reduce friction and increase booking completion.
03
Implementation
Designed and tested multiple layouts for price breakdown and information hierarchy in checkout.
04
Outcome
Improved checkout clarity and increased booking completion rates.