Streamlined the checkout on SBS by reducing steps, minimising friction, and boosting completion rates. Simplified processes reduced drop-offs, enhancing conversions and overall user satisfaction.
01
Challenge
The checkout process had multiple steps, causing friction and leading to high cart abandonment rates.
02
Hypothesis
Streamlining the checkout process by reducing steps will encourage more users to complete their purchases, increasing conversion rates.
03
Implementation
Simplified the checkout flow by reducing unnecessary steps, added a progress bar, and streamlining the process for faster completion.
04
Outcome
Increased conversion rates and reduced checkout abandonment due to a smoother and quicker checkout experience.
