Beauty & Cosmetics
Delivery Countdown Timer A/B Test
Shopify
Tested countdown timers highlighting delivery cut-off times to create urgency and drive faster purchase decisions.
01
Challenge
Users delayed completing purchases due to uncertainty around delivery timelines.
02
Hypothesis
Showing delivery deadlines would create urgency and encourage faster decision-making.
03
Implementation
Implemented and tested delivery countdown timers on product pages with different copy and placements.
04
Outcome
Increased conversions for fast delivery options and reduced cart abandonment.