Added a countdown timer for delivery on Avon UK to boost urgency, reducing cart abandonment and driving quicker conversions. Timely delivery information creates urgency, encouraging faster decisions and improving conversion rates.
01
Challenge
Users often abandoned their carts at the final checkout stage, particularly during the delivery phase, often due to uncertainty about delivery timelines.
02
Hypothesis
Introducing a countdown timer for One Day Delivery will encourage users to complete their purchases faster, increasing conversion rates by tapping into their fear of missing out (FOMO).
03
Implementation
Added a countdown timer to the PDPs, indicating fast shipping delivery times. A/B tested the copy and placement.
04
Outcome
Increased One Day Delivery conversions, with a noticeable reduction in cart abandonment rates.
