Introduced an interactive cart drawer on Avon Malta that opens automatically when a product is added, encouraging users to proceed to checkout. Minimising friction and providing instant feedback with a cart drawer encourages users to proceed to checkout.
01
Challenge
Users often added items to their carts but abandoned the session without proceeding to checkout, indicating friction in the path to purchase.
02
Hypothesis
An interactive cart drawer, immediately displaying the added product and checkout option, will reduce friction, boost urgency, and increase conversion rates.
03
Implementation
Implemented a cart drawer that appears when a product is added, showcasing cart contents and a prominent 'Proceed to Checkout' button. A/B tested the design and timing to optimise user engagement and minimise drop-offs.
04
Outcome
Significant improvement in checkout initiation rates, a smoother user experience, and reduced cart abandonment.
