Improved product presentation on Avon Malta to help users discover relevant items and provide easy navigation. Displaying related products on PDP boosts engagement and drives additional sales.
01
Challenge
Users had difficulty finding relevant products when browsing PDP, which reduced the chances of additional purchases.
02
Hypothesis
Enhancing content presentation on PDP to highlight related products will improve product discovery and navigation, and increase the likelihood of additional purchases.
03
Implementation
Revamped the content layout on PDP to display related and recommended products more prominently.
04
Outcome
Improved product discovery and navigation, leading to increased engagement and a higher number of add-to-cart actions.
