A/B Testing
Limited-Time Promotions for Urgency
Shopify
Introduced limited-time promotions with countdown timers on Avon Malta to drive urgency and prompt faster purchasing. Time-sensitive offers create a sense of urgency, encouraging quicker decisions and boosting conversions during promotions.
01
Challenge
Users were not acting quickly enough on limited-time offers, resulting in missed conversion opportunities during promotional periods.
02
Hypothesis
Implementing countdown timers on time-sensitive promotions will encourage users to make quicker purchase decisions, leading to higher conversion rates.
03
Implementation
A/B tested time-sensitive promotions with countdown timers displayed both on PDPs and throughout the checkout process to optimise urgency and prompt faster purchases.
04
Outcome
Increased add-to-cart and conversion rates for products offered within limited-time.
