Hospitality & Travel
Login Modal Behavioural A/B Test
Adobe Target •GA4 •Quantum Metric
Experiment tested behavioural copy variations in a login modal offering a discount incentive.
01
Challenge
Many users closed the login modal without interacting with the offer.
02
Hypothesis
Behavioural copy on the dismiss action could increase attention and modal interaction.
03
Implementation
Tested different copy variations for the modal close CTA, including behavioural framing (“No, I don’t want the discount”).
04
Outcome
Increased interaction with the modal and improved login conversions.