Implemented mobile-first design on Avon UK for a seamless experience across all screen sizes. Mobile optimisation enhances engagement and boosts conversion rates across devices.
01
Challenge
A significant portion of users accessed the site from mobile devices, but they faced a poor user experience due to a non-optimised design, leading to high bounce rates and low conversion rates on mobile.
02
Hypothesis
Implementing a mobile-first design will provide a seamless experience across all screen sizes, leading to higher engagement on mobile devices.
03
Implementation
Worked closely with UX and development teams to create a responsive, mobile-optimised layout. Prioritised a clean and intuitive mobile experience, ensuring key touchpoints were easily accessible on smaller screens.
04
Outcome
Improved mobile conversion rates and a significant reduction in bounce rates for mobile users.
