Added a one-tap Google Pay button on Avon Malta for faster, simpler checkouts. Quick payment options like Google Pay reduce friction and cart abandonment, improving conversions.
01
Challenge
The checkout process was too lengthy for users who preferred faster payment options, which led to lower conversion rates.
02
Hypothesis
Adding a one-tap Google Pay button will encourage more users to complete their purchases, increasing conversion rates and improved checkout abandonment rates.
03
Implementation
Integrated a Google Pay button in both PDPs and the checkout flow, testing different placements for maximum effectiveness.
04
Outcome
Higher conversion rates and improved checkout completion for users opting for Google Pay.
