Optimised product detail page layouts on Avon UK with a mobile-first design, improving usability. Clear, intuitive navigation significantly impacts user decisions and boosts engagement and overall conversion performance.
01
Challenge
Users were dropping off the product detail page without converting, possibly due to suboptimal page layout and unclear call-to-action buttons.
02
Hypothesis
Testing different PDP layouts will identify the most effective design for guiding users towards making a purchase, increasing conversion rates.
03
Implementation
A/B tested variations of the PDP layout, including different placements for images, descriptions, and call-to-action buttons, to see which combination led to more successful conversions, with a mobile-first approach.
04
Outcome
Increased user engagement and improved add-to-cart and conversion rates through a more intuitive, visually appealing, and user-friendly product detail page.
