Personalisation
Personalised Abandoned Cart Emails
Shopify
On Avon Lebanon, sent targeted emails based on abandoned cart items to re-engage users. Personalised recovery emails reduce abandonment and drive higher conversion rates.
01
Challenge
Users who abandoned their carts were not being re-engaged effectively, leading to lost conversion opportunities.
02
Hypothesis
Sending personalised abandoned cart recovery emails with product details from users' abandoned carts will encourage users to complete their purchases, increasing conversions.
03
Implementation
Set up automated email campaigns targeting users who abandoned their carts, featuring personalised content based on their selected items.
04
Outcome
Higher recovery rates and conversions from users who returned to complete their purchases after receiving the personalised abandoned cart emails.
