On Avon UK, personalised the homepage with product suggestions based on browsing history. Tailored recommendations increase engagement and drive higher conversions.
01
Challenge
Despite high homepage traffic, users were not discovering products that matched their preferences, leading to lower engagement and conversion rates.
02
Hypothesis
Personalising the homepage with product recommendations based on users' browsing history or preferences will increase engagement and drive higher conversion rates.
03
Implementation
Implemented personalised product suggestions on the homepage, tailored to each user's browsing history and preferences, and A/B tested their visibility and placement to optimise user engagement.
04
Outcome
Increased engagement with recommended products, resulting in higher conversion rates and more product views.
