Personalisation
Personalised Landing Pages
01
Challenge
Static landing pages failed to resonate with returning visitors or cater to individual user needs, leading to lower engagement and reduced conversion potential.
02
Hypothesis
Dynamically personalising landing page content based on user data will improve relevance, foster engagement, and ultimately drive higher conversion rates.
03
Implementation
Built personalised landing pages by leveraging user data, including browsing history and purchase behaviour. Dynamically updated content such as featured products, banners, and CTAs for returning users. A/B tested different levels of personalisation to identify the most impactful strategies.
04
Outcome
Improved user engagement and increased conversion rates, with personalised landing pages driving more meaningful interactions and better-aligned shopping experiences.
