Reviewed and improved product descriptions, optimised product images, and added user reviews on Avon UK to build consumer trust and engagement. Clear, engaging descriptions combined with captivating visuals and authentic feedback from other customers significantly enhance conversion rates.
01
Challenge
Product pages lacked compelling content and visuals, and users were hesitant to purchase without social proof, leading to lower add-to-cart and conversion rates.
02
Hypothesis
Optimising product content and images, along with adding user reviews, will enhance trust and speed up purchasing decisions, increasing add-to-cart and conversion rates.
03
Implementation
Enhanced product descriptions with SEO, added high-quality images, and integrated user reviews to build trust.
04
Outcome
Boosted consumer confidence and engagement, resulting in higher add-to-cart and conversion rates.
