Implemented real-time stock indicators on Avon Lebanon to highlight demand and encourage immediate purchases. Real-time availability prompts urgency, reducing cart abandonment.
01
Challenge
Many users left products in their carts without completing the purchase, possibly due to concerns over product availability.
02
Hypothesis
Implementing a real-time stock indicator will create a sense of urgency around product availability, prompting users to make quicker purchasing decisions, thus increasing conversion rates.
03
Implementation
Developed a dynamic stock indicator to display real-time product availability on PDPs, testing its effectiveness through A/B experiments on copy and placement.
04
Outcome
Improved conversion rates due to heightened urgency around product availability, with faster purchasing decisions.
