Showed previously viewed items on Avon UK's homepage for easy return. Displaying recent items enhances user experience and increases the likelihood of conversion.
01
Challenge
Users were forgetting or overlooking products they previously viewed, leading to lower return visits and missed conversion opportunities.
02
Hypothesis
Displaying users' recently viewed items on the homepage will make it easier for them to return to products of interest, increasing engagement and conversions.
03
Implementation
Implemented a 'Recently Viewed' section on the homepage to surface items users had interacted with earlier. A/B tested the placement and visibility to maximise user engagement.
04
Outcome
Higher return engagement from users, with an increase in product revisits and conversions.
