Personalisation
Related Products in Cart Drawer
ShopifyNosto
On Avon Lebanon, recommended related products were displayed in the cart drawer to increase order value. Relevant suggestions at checkout encouraged cross-selling, resulting in higher sales.
01
Challenge
Customers often reached the cart without exploring additional relevant products, resulting in missed cross-sell opportunities and lower average order values.
02
Hypothesis
Displaying related product recommendations in the cart drawer will encourage users to add more items to their cart, increasing average order value.
03
Implementation
Introduced an 'Other Customers Also Bought' section in the cart drawer, featuring items relevant to the user's current selections. A/B tested the placement and layout to optimise click-through rates.
04
Outcome
Increased AOV due to additional items being added to the cart through product recommendations.
