On Avon UK, enhanced search with suggestions and first-matching products for faster discovery. Streamlining search results improves product discovery and navigation, and boosts conversion rates.
01
Challenge
Users faced difficulties finding products quickly, leading to longer search times and, in many cases, abandoning the site without making a purchase.
02
Hypothesis
Adding suggestions and displaying first-matching products directly in the search bar will enable users to find what they want faster, improving product discovery and navigation.
03
Implementation
Enhanced the search functionality by displaying suggestions and first-matching products directly in the search bar, optimising for speed and accuracy. A/B tested this feature against the old search system.
04
Outcome
Reduced search times and a significant increase in product discovery, leading to higher conversion rates.
