Redesigned Avon Lebanon’s navigation menu and product categories based on user behaviour, benchmarking, and SEO keyword research. Clear, intuitive categorisation not only supports product discovery but also enhances the overall user journey, driving higher engagement and conversions.
01
Challenge
The existing navigation structure was aligned with internal business priorities rather than user preferences, leading to confusion and increased drop-off rates during browsing.
02
Hypothesis
Aligning the navigation menu and product categories with user expectations and SEO best practices will enhance product discovery, reduce bounce rates, and increase conversions.
03
Implementation
Conducted an in-depth analysis of user behaviour, complemented by SEO keyword research and competitor benchmarking. Restructured the menu hierarchy, simplified category names, and optimised subcategories for clarity and relevance.
04
Outcome
Improved user engagement with an increase in time spent on site, a reduction in bounce rates, and an uplift in conversion rates.
