On Avon Malta, showcased skincare products tailored to user needs for better relevance. Personalised recommendations improve engagement and drive higher conversion rates.
01
Challenge
Users searching for skincare products were overwhelmed by choices, and many were unsure which products were most relevant to their needs.
02
Hypothesis
Showcasing skincare products based on individual skin concerns will enhance relevance, making it easier for users to find suitable products and increasing conversions.
03
Implementation
Created a section on PDP that categorised skincare products by skin concern (e.g., acne, dryness, anti-aging), personalising the shopping experience. A/B tested the categories to optimise user interaction.
04
Outcome
Increased product engagement and higher conversion rates for skincare products.
