Personalisation
Tailored Product Recommendations on PLP
ShopifyNosto
Provided tailored recommendations on Avon Lebanon's product listing pages to match user interests. Personalised suggestions guide users to relevant products, increasing conversions.
01
Challenge
Users browsing the product listing pages were not being presented with personalised recommendations, which limited product discovery and potential sales.
02
Hypothesis
Providing tailored product recommendations on the PLP will enhance product discovery, keeping users engaged and increasing conversions.
03
Implementation
Added a personalised recommendation carousel on the PLP that showcased products based on users' browsing patterns. A/B tested the layout and recommendation conditions for optimal performance.
04
Outcome
Increased product discovery, leading to higher user engagement and improved conversion rates on the PLP.
