Tested different layouts on Avon UK for top offers on the homepage to increase engagement. Featuring promotions prominently drives user interest, boosting conversions.
01
Challenge
While the homepage attracted significant traffic, users were not engaging with the promotions and offers, leading to missed opportunities for driving conversions.
02
Hypothesis
Testing the layout of top offers on the homepage will attract more attention, increasing user engagement and driving higher conversion rates.
03
Implementation
A/B tested different layouts for displaying top offers on the homepage to see which generated more clicks and higher engagement.
04
Outcome
Improved user engagement with promotions, leading to a noticeable increase in conversion rates and higher offer exploration.
