Beauty & Cosmetics
Virtual Makeup Try-On Tool
Custom Development •Shopify
Introduced a virtual try-on tool allowing users to test makeup products using their camera or uploaded images.
01
Challenge
Customers lacked confidence buying makeup online without seeing how products would look on their skin.
02
Hypothesis
Allowing users to virtually test products would increase confidence and encourage purchases.
03
Implementation
Integrated a virtual try-on feature on product pages and tested placement within the product journey.
04
Outcome
Increased user engagement and improved add-to-cart and conversion rates.