Introduced a virtual try-on tool on Avon UK to boost confidence and drive purchases. Virtual try-ons increase customer confidence and conversion rates in beauty categories.
01
Challenge
Users were hesitant to purchase makeup products online without the ability to visualise how they would look on their skin, leading to lower add-to-cart and conversion rates.
02
Hypothesis
Introducing a virtual try-on feature for makeup will increase customer confidence and encourage more purchases by allowing users to virtually test products before buying.
03
Implementation
Integrated a virtual try-on tool on makeup PDPs, enabling users to upload photos or use their device cameras to test products. A/B tested the tool’s placement and functionality to enhance user interaction and ease of use.
04
Outcome
Increased add-to-cart and conversion rates, as users felt more confident in their purchase decisions after virtually trying on makeup products.
