Energy
Weather-based Personalisation
Weather API •Adobe Target •Adobe Analytics
Personalised landing experiences based on local weather conditions, adapting messaging and product recommendations dynamically.
01
Challenge
Static messaging failed to reflect users’ real-life context, reducing relevance and engagement.
02
Hypothesis
Aligning content with real-time weather conditions would increase relevance and user engagement.
03
Implementation
Integrated a weather API to dynamically adapt landing page messaging and product recommendations based on local weather conditions.
04
Outcome
Increased engagement and interaction with contextual content, improving the relevance of energy product messaging.